What’s New in Hearing Technology?
A variety of new hearing aids, sound amplification products, and other new devices may be just what you need to hear better.
If you have hearing loss, you likely have difficulty hearing what people say on the phone, at meetings, or in crowded places like restaurants, among other situations.
Dealing with hearing loss can be frustrating and leave you feeling isolated from family and friends. It can affect your ability to function in the workplace or at school. And some research suggests it raises a person's risk of dementia.
Fortunately, there are solutions to help you start hearing better.
“Some people with hearing loss require higher levels of sophistication to overcome certain aspects of the nature of their hearing loss and to most effectively improve overall communication,” says Beth Humphrey, a doctor of audiology in the department of audiology and speech pathology at the University of Tennessee Health Science Center in Knoxville.
“Other people may not require higher levels of technology to address their needs. This can be determined with a thorough evaluation and discussion with a hearing healthcare provider,” Dr. Humphrey says.
Your primary care doctor can conduct some basic hearing screening tests, but for more conclusive testing, you’ll need to see an audiologist.
Hearing Aids vs. Personal Sound Amplification Devices
In general, there are two types of hearing assistive devices available: hearing aids and personal sound amplification products (PSAPs).
Hearing Aids
According to Humphrey, hearing aids are designed to compensate for the hearing impairment and sound distortion that often accompanies hearing loss.
These devices are regulated by the U.S. Food and Drug Administration (FDA), which means they must pass scrutiny as to whether they are safe and effective. Hearing aids are usually only available with a prescription from an audiologist, and while they may help you hear better in certain situations, they don’t cure or eliminate hearing loss entirely.
“Hearing aids are not a quick fix and don’t restore hearing to normal,” notes Humphrey. “It’s a process to acclimate to hearing aids and to learn to use them successfully. For the best success, find a professional that you’re comfortable working with over time to improve your hearing and communication.”
Personal Sound Amplification Devices
Conversely, PSAPs are intended for use by people who haven’t been diagnosed with hearing loss but need support in certain listening environments, typically where there is a lot of ambient or background noise. These products are not regulated by the FDA and are often available over the counter, meaning you can buy them without a doctor’s or audiologist’s prescription.
But the quality of PSAPs varies, and while they may help, Humphrey emphasizes that it’s important for anyone experiencing hearing loss to consult a specialist who can diagnose the problem and identify the best ways to manage it.
Choosing the Right Device for Your Hearing Problem
The right professional will comprehensively assess your hearing levels and overall communication status, Humphrey says, and take the time to listen to you and understand your particular needs.
Hearing aids for children may be covered by insurance, including Medicare and Medicaid (depending on your state), but they often aren’t covered for adults, although this is starting to change, she says. They tend to be more expensive than PSAPs, as they are medical devices, with prices ranging from as little as $500 per ear to as much as $3,000 per ear, she says.
“Some insurance plans have a benefit that can be used every three years or so that allows you to go to any provider and pick the device of your choice,” Humphrey says. “Other plans require you to purchase devices through a specific vendor or provider.”
“I would always recommend that people educate themselves on technology and price-shop,” she adds.
What’s New in Hearing Devices?
Several new hearing products that may provide some relief for people with hearing loss have been exhibited in recent years at the annual Consumer Electronics Show (CES), a meeting of technology innovators and entrepreneurs that takes place in Las Vegas every January.
Many of the newer hearing devices use Bluetooth technology — which uses radio frequencies to transfer data from one electronic device to another — to enable wireless communication between the hearing device and a smartphone, tablet, music player, or television. This type of interface may improve the sound quality of a phone call or TV show, for example, and in some cases, an app loaded on a phone or tablet allows the user to change some of the hearing aid or PSAP settings on a screen without having to handle the device itself.
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Here are a few hearing devices that have come to market recently or are expected to soon.
BeHear ACCESS
BeHear Access, made by Alango Technologies as part of its Wear & Hear line of products, is designed to serve as a stylish personal hearing device for people who need enhanced hearing in specific situations. BeHear Access is a PSAP that looks and functions like a Bluetooth stereo headset and provides customizable hearing amplification for face-to-face conversations, public spaces, concerts, phone calls, and other hearing challenges. The device includes two telecoil receivers for use in facilities with hearing loops, a technology that allows sound from a source such as a microphone to be transmitted directly to a person's hearing aid or other personal hearing device.
BeHear Access also has a built-in noise reduction function that clears up speech when necessary. A free smartphone application (available on Google Play or the Apple Store) performs a simple hearing assessment. Based on the results, BeHear Access automatically adjusts amplification of all sounds to suit individual hearing preferences. The device won a CES 2020 Innovation Award in the Accessibility and Tech for a Better World categories.
Price and availability BeHear Access is available directly from the manufacturer as well as on Amazon and at other retailers. Prices vary, but the product typically retails for around $350.
Expert comment “This is a flexible PSAP with a range of connectivity options for people with difficulty listening in specific situations,” says Humphrey.
Eargo
The Eargo Max, Neo, and Neo HiFi hearing aids are billed as “sleek, small, and virtually invisible.” The devices are worn in the ear canal and are designed to be unobtrusive. Basic volume adjustments are made by simply tapping the outside of the ear while the hearing aid is in place. You can also use the Eargo mobile app, with the assistance of an Eargo hearing professional, to customize the device’s settings to match your lifestyle needs. The protective carrying case doubles as a charger that can power the Eargo hearing aids for up to a week after just a 30-minute charge. Eargo hearing aids are designed to amplify speech while reducing background noise, making it easier and more comfortable to hear in noisy settings like public spaces.
Price and availability Eargo’s various models are available at the company’s website for around $2,500 or more, depending on the model you choose.
Expert comment “This is a mail-order hearing aid that may benefit people who can’t attend office visits with a hearing professional in person,” says Humphrey.
IQbuds2 Max
From Nuheara, the IQbuds2 Max is the Australian company’s third and most advanced PSAP yet. New features include greater personalization, a mobile app to assess the user’s hearing and calibrate each earbud to the user’s hearing profile; Speech-in-Noise Control, designed to add unique sound controls for each situation; and a three-microphone system that, when combined with the device’s filtering technology, creates cancellation waves to reduce distracting sounds. The IQbuds2 Max won a CES 2020 Innovation Award in the Health & Wellness and Wearable Technologies categories.
Price and availability Available directly from Nuheara as well as from other online and brick-and-mortar retailers, IQbuds2 Max cost around $300.
Expert comment “This is a PSAP with features similar to those of a hearing aid,” notes Humphrey. “It may be a simple support for someone with mild hearing loss.”
OrCam Hear
The OrCam Hear has been described as the world’s first artificial-intelligence-driven wearable assistive device for people who use hearing aids. It combines lip reading with simultaneous voice source separation in a wireless device that’s the size of a finger. It’s able to identify the person speaking to the device wearer — from among multiple speakers — and relay the filtered speech to Bluetooth-enabled hearing aids in real time. OrCam Hear’s hands-free operation also works with body gestures to seamlessly select the person you want to hear, and switches between speakers by intuitively responding to your movements. The OrCam Hear won a CES 2020 Innovation Award for Accessibility.
Price and availability OrCam will launch OrCam Hear later this year. Check the website for updates.
Expert comment “This device could be of significant benefit to people who have severe hearing loss, who receive limited benefit from hearing aids, and who also have vision loss or limited lip-reading abilities to support effective communication,” says Humphrey.
Phonak Virto Marvel Black
Also called simply Virto Black, this in-the-ear hearing aid combines breakthrough hearing technology with modern styling. It’s the first customizable hearing aid to use Phonak’s Marvel technology, which features universal Bluetooth streaming, hands-free phone calls, and a personalized hearing experience, thanks to the myPhonak app. Virto can stream directly from iOS, Android, or virtually any other Bluetooth-enabled audio device, and its microprocessor chip runs five wireless protocols at the same time, including Bluetooth Classic, Bluetooth LE, Binaural VoiceStream technology, AirStream technology, and Roger for wireless connectivity. In 2019, Phonak won a CES Innovation Award in the Accessibility category for another hearing aid in its Marvel line, the Audéo Marvel.
Price and availability Phonak hearing aids are sold only through licensed hearing care professionals (HCPs). Prices vary based on several factors, including products and services bundled and any applicable insurance benefits. While prices also vary from one HCP to another, most consumers can expect to pay between $2,000 and $3,000 per hearing aid. Phonak’s website offers a provider finder that can connect you with a hearing specialist for a consultation and fitting.
Expert comment “An in-the-ear hearing aid that looks like wireless earbuds and may be more aesthetically acceptable to some,” says Humphrey.
Oticon Xceed and RemoteCare
The Oticon Xceed is a hearing aid available in super- and ultra-power models, both of which employ OpenSound Navigator, which enables the user to hear sounds from any direction, and OpenSound Optimizer, a technology that provides enhanced speech clarity in a variety of settings. The RemoteCare app enables you and your hearing care professional to have virtual follow-up appointments and adjust your hearing aids remotely, particularly during the early days of wear. The Xceed won a CES 2020 Innovation Award in the Health & Wellness category, while the RemoteCare was awarded one in the Tech for a Better World category.
Price and availability The exact price of Xceed isn’t available, but without insurance, expect to pay roughly $1,200 per ear. For more information, visit the Oticon website.
Expert comment “This is a great hearing aid for people with significant hearing loss that also provides wireless connectivity and access for your doctor and you to work together without needing to have an in-office appointment,” says Humphrey.